NIF was established in 2010 when two cousins, Jeffrey Chow and Dominic Chow, share the same dream – to bring more watch brands with strong design and identity into the market. Having been working in the watch manufacturing industry for many years, both Jeff and Dom felt the lack of individual watch brands with unique designs in the market.

Later in 2016, Edgar Wong joined the NIF team further expand the sales in China.

With the strong experience, industry knowledge and network, we strive to assist our brands and customers succeed.