HyperGrand is founded by Leroy Xavier Zhong, mechanical & aerospace engineer turned watch designer. HyperGrand’s products inherit Leroy’s clean industrial design and quality construct that exceeds most fashion wares, and embraces the versatility and expressiveness of smart-casual street fashion.

A NATO strap is a classic watchstrap that is interchangeable through a simple engineering marvel made up of stainless steel loops and buckles.

HyperGrand created the world’s first graphic art printed NATO strap – creating pragmatic magic in the form of easily interchangeable watch straps laced with a variety of prints, monograms and art work.